COPYWRITING
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EDITORIAL
HEART & SOUL

Copywriting          Launching          Storytelling          Editorial          Heart & Soul

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I am always asked this question: Q: Yasi, what do you think my Brand Voice should be?  I cannot tell you what your Brand Voice should be. Why?  Because the key to finding your Brand Voice is within you – your voice, your mind, your thoughts and opinions, as you choose to reflect them in your […]

The Truth About Your Brand Voice

July 16, 2019

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Frightening title…yes? I think so. So, what’s the #1 biggest copy mistake you might be making? Your Contact information. It sounds basic, right? But you would be surprised to learn how often I’m scrolling through a website…and fail to find who the business owner is! It happens a lot. People forget to write who they […]

#1 Biggest Copy Mistake

June 5, 2019

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People come by your website all the time, but how do they feel after they’ve seen it? Traffic is what gets your Ideal Client to your site, but your Copy is what makes them stay…it makes the sale. So, let’s assess. What is your Ideal Client thinking?  Question 1: Do I Like You Judgement exists, […]

3 Questions Your Ideal Client Is Asking

May 21, 2019

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Not copyrighting, but, copywriting. What is it?  It’s the art of creating words that compel and convert. From websites to television commercials, and even the radio, these words are everywhere. The best copy evokes some type of emotion {joy, excitement, fear, sadness} in your audience. It’s the words that inch your cursor towards PURCHASE, move […]

What is Copywriting? 

April 8, 2019

Unravel your
Brand Message.

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